Infographic as a marketing tool on social media
24th of May | Infowithart
Social media marketing is a powerful tool for making your message reach your target audience all around the world. Marketing strategies should be very well planned and content should be well designed, in order to stand out from the crowd. One of the strategies used by businesses is the use of infographics. As a professional infographic creates a visually appealing content by providing facts and promoting campaigns at the same time. Here are some reasons why social media infographics are so important in online marketing.
Grab audience’s attention
Before users fall into reading your post, you have to grab their attention. And that is kind of difficult as researchers found a decrease in human attention span across all age groups and genders. Average attention span has now dropped to eight seconds, with even the goldfish standing in at nine seconds. That’s why sometimes even the most interesting content goes to trash. As simple as that – it doesn’t grab the attention immediately. How to deal with this issue? Try using visuals! According to a survey, 74% of marketers are incorporating visuals on social media in their posts as such posts get a higher response from users. So, here we are. Social media users are tired of text overload. Any interesting visual sight is sure to attract attention, and even drive the ‘visually packaged’ messaging virally. This proves social media infographics is an intelligent marketing step.
From boring to interesting
Infographics can easily make boring content interesting. Sometimes you have to post content that is not as interesting as you would want. Out of fear, you might never share that content or in the end, share it and get low views or reposts. However, infographics are a great way to convert generic and boring information into interesting data visualization. You may try to do it by yourself and design your own infographic. There are plenty of online services for such purposes, or you may get custom infographic design from an infographic agency. Here is an article that will help you to choose the best way to create infographics.
Great for backlinks
Good infographics are rich with content and information. This is what makes it very appealing to bloggers and reviewers to use it in their content. However, if an infographic belongs to you then they are obliged to provide the source link every time they use your infographic. In other words, if your infographic is used by a reputable blogger with many followers, this will give you a high-quality backlink for your website.
Sharing content has now become easier with infographics. Posting visual content is the most important thing you can do to improve your social media presence. Content with relevant images gets 94% more viewers. Tweets with images receive 150% more retweets. A topic can be designed into an interesting infographic and can be used on websites. And websites with infographics generate more traffic. Check out this page to learn on how to share infographics effectively.
Great for Viewing on Mobile Devices
Mobile marketing is a highly important aspect of online marketing. 52% of all internet traffic worldwide as of the January 2018 was from mobile devices. It has become crucial to bear in mind a mobile user experience while creating your content. Infographics are perfectly suitable for mobile devices as they are in the form of a long vertical image. When mobile users look at them they just have to scroll down and this experience aligns greatly with how they see their social network streams as well.
Harvest the power of Pinterest
Most of the online marketing strategies focus on such giants as Facebook, Twitter, LinkedIn, and Instagram. Out of all the social media platforms, Pinterest is kind of overlooked. But it turns out that Pinterest is the ideal social platform for infographics. According to Wisemetrics, the half-life of a Tweet — that is, the time in which you earn 50% of all clicks and views — is approximately 24 minutes. On Facebook, your posts only have a 90-minute half-life at best. So what’s the half-life of a pin? Three and a half months. Think about it. A single pin lasts approximately 1,680 times longer than a Facebook post. That is the platform you would not want to miss with your pretty infographics while conducting an online marketing.
Social media is one of the best places to put your infographic for maximum publicity when you are trying to promote a concept, a product, or an idea. Users are attracted to view the compelling content said through graphics or pictorials, rather than taking out time to read text loaded links. The bottom line is that brand communication and marketing is taking a new shape, and it is everything to do with catchy, visually-appealing, message formats and social media infographics are all of the above. And, it is indeed, a great time for businesses to make the best use of this new communication pattern with the help of infographics, considering the short-attention-span the internet-audience has in today’s times.