6 Most Effective Types of Explainer Videos
Most people are visual learners which makes videos the new marketing gold mines because they help them absorb information easily and in a very short time. Using videos in your marketing materials can help boost their effectiveness. While including the word “video” in your email subject line can increase open rates by 19%, explainer videos on landing pages can increase conversions by as much as 80%.
Product awareness or differentiation is probably the most common use of explainer videos. Using explainer videos for product awareness isn’t about telling your audience that your product is the best solution for their problems but rather about showing them how it works and how it can fix a problem they are facing.
A series of videos on your website to guide potential customers to purchase is essential because today’s customers go through more than half of the buying process on their own. Most companies use explainer videos on their landing pages to influence their visitors to stay longer on their website leading to an increased possibility of making a purchase.
Explainer videos that describe products have appeared as a solution to the hesitation of consumers to purchase products or services online. There is nothing to judge their hesitation because not having a clear idea of how a product looks and works could lead to making a purchase that will make them waste their money.
Thus, by including a product explainer video, describing the features, and showing consumers exactly what it does, it will result in urging the customers to make the purchase. Up to 85% of people are more likely to buy your product if they see it in an explainer video. Now this is certainly not something you want to pass up – particularly as a start-up. Yes it’s true, an explainer video can help increase your conversion rates because it allows customers to see what your product is before they buy and builds up trust.
An explainer video is a great way of showing consumers and prospective employees the culture of your business and what kind of people work for your company. Within your video, you can show how the average workday goes and attract both consumers and skilled employees that will empathize with your brand.
Company culture explainer videos are ideal to be placed on your “About Us” page of your website. All visitors will get a quick idea about your brand and feel more engaged to find out more about your products or services. Also, explainer videos can translate the corporate culture to new or prospective hires more easily and make them relate to your company straight away.
Telling your story to the world, showing views who is the team behind your projects and how you bring your products to life is one of the best ways to boost trust and position yourself as an expert in your industry. Your viewers will see that you’re not just another corporate entity, but a team of actual human beings who they can relate to.
Explainer videos for training employees are a unique and engaging way to make sure that your employees retain the information they need for working more efficiently. It seems that using animated or whiteboard explainer videos as a tool for training employees is nothing new. They are used by companies worldwide that understand the importance of helping their employees get closer to their corporate culture, obtain new skills, and stay informed about the latest trends.
Instead of the classic instruction manuals and face-to-face seminars that may bore the employees, explainer videos can be tailored to the employees’ rhythm and their entertaining style will catch their interest making the learning process more efficient. There is a multitude of studies that support the memory effectiveness of visualizing the message rather than just hearing it. Apart from displaying the message, explainer videos add a plus of entertainment, thus helping employees retain nearly 50% of the information while watching the video.
Explainer videos for training employees effectively can also lead to reduced costs for your company. Your company will no longer have to organize new training sessions every time you hire a new employee or when procedures change. Internal training videos can be updated easily and your company won’t have to provide your employees with an expert to pass on the information to the staff.
Videos in Social Media
With the rise of mobile video viewership and the rise of platforms like Facebook, YouTube, and Instagram, explainer videos can be used to effectively drive conversions.
Every social media platform uses videos today and you should ride the wave for your own benefit. Consumers can be reached a lot easier via social media and if you go video, they are going to watch it for sure.
The social media platform Facebook announced that they will be focusing their efforts on creating more meaningful social interactions through video experiences. A report published by https://digiday.com/ showed that nearly 85% of all videos existing on Facebook are viewed without sound. Moreover, Facebook’s own research showed that 80% of users react negatively when loud videos take them by surprise and that captioned video ads increase view time by an average of 12%.
Thus, you may now understand that since you have only a few seconds to engage your consumers before scrolling down to another post, it is vital to add video captions to connect with your audience and make them watch your explainer videos. Although every explainer video should be viewed with the sound switched on because voiceovers with the right inflection and tone can build trust, humanize your brand and persuade viewers to take action, social media habits show that video captions may be a better approach.
Maintaining existing customer relations and properly informing your potential customers are essential for any company. As consumers want to feel valued and you have to provide them with a personalized experience with your brand, you need to address their experiences with your company whether they were negative or positive.
Taking the time and effort to answer your customers’ questions through explainer videos will make them feel special and valued.
Visual media generates interest for your brand in a way that words cannot by answering questions like “who?”, “what?”, and “why?” within a short amount of time through motion, information, and entertainment.
The FAQ pages on every business website aim to manage effectively customer feedback and questions. Explainer videos for answering the questions of your customers are a more engaging way to address customer queries.
Studies suggest that increasing your retention by a mere 5% can increase your profits exponentially by 25-95%. One excellent way to do so is by using videos. The appeal of videos is undeniable, which is why the number of businesses using videos as a marketing tool has increased from 81% in 2018 to 87% in 2019, and 83% of marketers admit that videos have a good ROI.
The relationship doesn’t end with the sale and videos are excellent for engaging your audience and ensuring their continued association and loyalty – highly engaged customers spend 60% more time on each transaction and purchase 90% more.
Make sure you keep up steady engagement so your customers not only come back but also spread the word for you—and keep coming back for more. Creating content for after-sales experience goes a long way in customer retention.
Help your customers make the most of the product they have bought by creating video content that helps to educate and inform them. The videos that are most effective should be able to provide valuable information and teach how to use the product or service.