When To Use Infographics

5 January, 2018 | By Oleksandr Tovarkov

Infographics is one of the most effective ways of data representation but in the right place and right time. So, if you have your message or certain content and you know your target audience, it’s high time to think about using infographics.

Let’s consider specific uses of infographics.

Visualisable

The first question you would like to ask yourself before endeavoring into infographic design is whether your message has information that can be visualized at all. If yes, then it’s a green light to use infographics. If your content has no quantity data, no numbers, no references to real-world objects, and pertains basically to abstract matters then infographics is not an option.

Enhancement

Your message consists of quite simple data but you want it to be more appealing and attractive, or your message is rigid and you want it to be more amusing, inviting, and interesting to perceive. If that’s the case, you could use infographics sparingly to enhance both functionality and aesthetics of your message.

Simplification

Your message is complex and difficult to grasp without supporting visuals and you want it to be comprehensive and easy to digest. Use infographics to illustrate complex notions with the help of colour, shapes, iconography, diagrams, illustrations, and photography.

Lots of data

Your message is verbose with a lot of copy and numbers and you want it to be more compact. Use infographics to present your information in a more laconic way. It follows Pareto principle of 20/80. Let’s say you got a 10-page document. You can convey 8 pages (80%) information with only 2 pages (20%) using great infographic. That’s the beauty of infographics.

Comparison

When you need to compare something, single out strong and weak points of something, using infographic format is a win-win deal.

Guide, tutorial, instruction

In case you need to teach, to explain how to do, or instruct on something then go for infographics. People following directions with text and illustrations do 323% better than people following directions with text only.

No option

If your message can’t be conveyed solely with the help of text and numbers or will be very difficult to comprehend without visualization then it’s a no-brainer you should resort to infographics.

Web-marketing

If you are involved in web-marketing, practice email-marketing, have your own website and (or) blog, you use social media platforms as main communication channels then infographics is a sensible choice. Start using infographics and all of the above-mentioned techs in case you don’t. It doesn’t matter if you are offering web-market or digital goods and services or real-world ones.

Pinterest

Infographics is for sure your first choice if your main channels are your blog and Pinterest account.

Hello, world!

Imagine you are planning to launch a new product or service, or renew an old one and want to let the world know about it. Why don’t you try using an amazing infographic design to draw attention to your product?

Free advertising

Well, if you can’t afford to spend a fortune on the web and (or) conventional advertising, and you wish your message go viral (viral effect and viral marketing) that’s what creative infographics all about. Use a piece of cool infographics and go.