Infographics for Business Presentations
7th of May | Infowithart
In the recent times, there was a lot of argument going on about the use of PowerPoint slides in business presentations. And today, according to the research conducted by Shufflrr, we clearly see that PowerPoint is the dominant tool for professionals – 78% of people who give presentations use PowerPoint. It almost became a synonym for the word ‘presentation’.
Meanwhile, the other tool for a data presenting – infographics, has not only become incredibly popular but also is one of the media that tells a data story the best. In other words, infographics are the best tools for visualizing your information and capturing the audience attention. That is exactly the same reason why business presentations where created in the first place. So the logical question is – Why not to combine the best of both and use infographics for business presentations?
If you are not convinced that infographics are so powerful, check out this blog post and see why you should use infographics.
While making a presentation, you should bear in mind that there must be a story that goes through all of your data and keeps it as a single peace for the whole time. Infographics make this job even easier as they are great storytellers. Professional infographic presentation leads an audience through an idea in an engaging way by literally guiding them from one point in the story to the next.
Furthermore, Infographics serve as an excellent instrument for dividing and presenting a content in different degrees of detail. It starts with a top-level info and shifts into more in-depth explanations with each new level. It builds anticipation and at the same time allows the audience to get the “whole picture” first, before going into the details. This helps to hold audience’s attention so you can have a productive discussion, and get the results you want from your presentation.
The visual design of your infographic presentation should also be at finest. A dull or cluttered presentation will not help you gain any admirers. But telling a story with the help of a carefully-crafted custom infographic will grab the audience’s interest and will help them see your message clearly and easily. Besides, there are many infographic agencies and infographic services that can help you with this question.
One of the other benefits that come from using not just a business presentation but the infographic presentation is its ability to be used as a marketing material. Even thou presentations are valuable tools in business life, yet, they are generally created once, and then they are lost and never used again. From this point of view, it seems that it is an inefficient time and resource usage.
However, here comes infographic for help. As it tells the story by itself, it can be posted on the internet and be shared on social media which helps to keep an audience and grow awareness of your business. You may find tips on how to share infographics effectively in our previous article.
In summary, anytime there is a need to present a story, promote a product, sell an idea, rise awareness, create beautiful reports, or to motivate the audience you can always do it better with the help of infographics. It can bring the information alive.
More than ever before, the visual aspects of good infographics can make the business presentation memorable and understandable in a way that few other forms of media are capable of.