Shift Explainer Video

Customer goal

To create 2D animation to explain and promote the launch of a new Shift platform for technologists and innovators to share ideas, solve problems and build better products.

The solution

For this video, we’ve used the combination of flat and line-art illustration styles and followed the client’s brand look. To show the process of How innovators can connect, as well as to capture attention and make the process more impactful, we used dynamic kinetic typography; moving circles and geometric shapes “communicate” to show innovation and connection.