Awaken Infographics

Customer goal

COVID19 affected every aspect of our lives – some of them failed to respond, some adapted, and benefited from it. The financial sector was in a tough spot since the start of the pandemic, and customers goal was to create an analytics infographic to compare the response of different financial services in the UK and US.

The solution

For this infographic, we’ve decided to combine flat and line art styles. Every paragraph has an icon that corresponds to the financial service it’s about, accompanied by bar charts that increases the visual language level and increases readability. The client’s branding alongside with colorful background elements keep the readers engaged and guide them through a graphic.