Benefits of infographics

5th August, 2016 | By Savi


What is infographic?

As the name suggests, this is a technique used to produce visualization information. When uploading content online, it is advisable to include colorful images and pictures as well as color variations in text. This is unlike the old technique of putting everything in plain black. When you find sites with bold titles depicting different colors, several images, and a colorful theme, it is infographics at its best. However, the actual description of infographics deals with graphical images that illustrate given information rather than colored texts.

Why does human brain love infographics?

Scientific results have proven that the human brain loves infographics and this much is obvious. People love color rich media and information. Because it provides ultimate contrast and makes viewing very easy. Additionally, humans contextualize their world using their eyes and colors. According to scientific research, information has increased enormously over the past few years. This creates much noise in the brain. Reading plain words, therefore, takes much time than images. Infographics are easy to process and the brain takes a very short time to understand information illustrated by an image. Especially, if you compare it with reading the many lines of instructions. To be precise, it takes a tenth of a second to process infographics. This is impossible if the information was written down in a text. Since the brain always loves an easy way out, we end up addicted to infographics than plain text.

Benefits of infographics

The advantages of infographics are quite obvious and straightforward. For advertisers and marketers, it is the most effective way of getting your word out to the audience. Unlike lines of text that require much focus and time to scrutinize, images are quickly understood in a flash. Even if you choose to advertise on the body of your van or on a t-shirt, eyes that see these images will remember them longer and the message is also picked instantly. It is also the new trend in marketing and will fetch you more traffic. It breaks down your message to a point where language is no longer of prime importance. Even those who do not understand your language can still comprehend what the image expresses. If everyone else loves them, then it is only right to use them and make things easy for your audience.